This is the first step in preparing for the new channels. It is generally an unsatisfactory solution, because the issues relating to development of 24x7 availability, the elimination of redundant and duplicated systems and the creation of new products are made no easier. It will be necessary to develop additional functions in the hub/CRM layer in order to provide customers with services when they require them, and to ensure that all transactions reach a satisfactory conclusion - no one is going to wait 8 hours while the overnight batch runs.